How to Export to Brazil

The “How to Export to Brazil” guide is an additional tool offered by the Brazilian Government through the program. The objective of the guide is to assist South American exporters seeking to sell their products in Brazil by providing relevant information on the structure and organization of the national economy, the standards and procedures governing the import of foreign products into the country, the most common practices and approaches to product sales adopted on the domestic front, as well as additional useful information aimed at facilitating export activities.

The Brazilian economy is also highly complex and diversified, distributed across a number of large metropolitan areas marked by distinct cultural, income, and consumption patterns. In addition, the manufacturing sector is extensive and varied. Indeed, the number and range of goods not produced domestically is small.

In this light, foreign companies seeking to sell their products in Brazil face significant challenges. Studies commissioned by the DPR indicate that one of the major obstacles in the efforts of South American exporters to penetrate the Brazilian market lies, among other things, in an overall lack of information on the specific standards and procedures regulating imports into the country, as well as the particular characteristics of the Brazilian market and the domestic public and private institutions and agencies available to help facilitate and coordinate trade transactions.

These challenges are even more daunting for small businesses, which make up the bulk of South American exporters, as the high cost of collecting sufficient and adequate information to effectively sell their products on the domestic market and ensure compliance with Brazilian standards and regulations can be prohibitive. Read more